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Friday
Apr292011

Apple: Highest Mobile Phone Growth Rate

International Data Corporation (IDC) has released their latest quarterly report on mobile phone market share.  Apple continues to hold the number 4 position among worldwide mobile phone manufacturers behind Nokia, Samsung and LG.  IDC noted:

Apple maintained its number 4 spot on IDC's Top 5 list thanks to a record quarter for unit shipments. The company posted the highest growth rate of the worldwide leaders. Apple's results were buoyed by strong sales on Verizon Wireless and additional carrier deals; the company is now on 186 carriers operating in 90 countries. The iPhone once again sold particularly well in developed economic regions of the world, such as North America and Western Europe.

(Emphasis added.)

Apple's 5% mobile phone market share is particularly impressive when you remember that manufacturers like Nokia and Samsung offer dozens of different mobile phone models while Apple offers, basically, just one model.

In 2007, Apple's stated goal was to capture just 1% of mobile phone market share.  Some analysts scoffed at that suggestion, saying the mobile phone market was too competitive for a new player to gain a 1% foothold.

Fast-forward to 2011: Every mobile phone manufacturer wants to make phones that are just like the iPhone.

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