WPP, a brand performance analysis group, has released their annual BrandZ report identifying the top 100 brands.
Apple became the world’s most valuable brand last year.
The brand increased in value by 84 percent to $153.3 billion. Apple’s rise came as the value of the BrandZ Top 100 Most Valuable Global Brands appreciated by 17 percent to $2.4 trillion, driven by year-on-year growth in all 13 product sectors studied.
Next in brand value behind Apple are Google, IBM, McDonalds and, rounding out the top five, Microsoft.
Let's face it, it's cool to own and use Apple products. Apple's products continually rate at the top of the charts in performance and satisfaction surveys. Apple's customer service and support is unparalleled in the computer and gadget industry. Millions of people around the world love the Apple brand and their ranks are swelling fast. Apple products are sleek, sexy, highly useable, easily learned, and the best value for the dollar.
Why on earth do some people settle for less?