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Entries in market share (3)

Monday
May022011

Apple's Share of Smartphone Profits

A piece by Jay Yarow at Business Insider details Apple's share of profits among major phone makers.

Apple's share of the smartphone market may not be overwhelming, but its share of the market's profits is.

Spoiler:  Apple has 50% of the market's profit with only 25% of the market share.

Apple's share of the profits is growing while all of the rest are seeing their profit shrink.

Friday
Apr292011

Apple: Highest Mobile Phone Growth Rate

International Data Corporation (IDC) has released their latest quarterly report on mobile phone market share.  Apple continues to hold the number 4 position among worldwide mobile phone manufacturers behind Nokia, Samsung and LG.  IDC noted:

Apple maintained its number 4 spot on IDC's Top 5 list thanks to a record quarter for unit shipments. The company posted the highest growth rate of the worldwide leaders. Apple's results were buoyed by strong sales on Verizon Wireless and additional carrier deals; the company is now on 186 carriers operating in 90 countries. The iPhone once again sold particularly well in developed economic regions of the world, such as North America and Western Europe.

(Emphasis added.)

Apple's 5% mobile phone market share is particularly impressive when you remember that manufacturers like Nokia and Samsung offer dozens of different mobile phone models while Apple offers, basically, just one model.

In 2007, Apple's stated goal was to capture just 1% of mobile phone market share.  Some analysts scoffed at that suggestion, saying the mobile phone market was too competitive for a new player to gain a 1% foothold.

Fast-forward to 2011: Every mobile phone manufacturer wants to make phones that are just like the iPhone.

Thursday
Apr282011

Mobile Sales: iPhone Gains, Android Slips

Market research company The NPD Group has announced their analysis of mobile phone market share in the United States.

In the first quarter (Q1) of this year Apple's mobile phone sales reached 14 percent of the U.S. market. Apple outranked HTC, Motorola and RIM as the third-largest handset brand in the U.S., behind Samsung at 23 percent and LG at 18 percent. After launching on Verizon's network in February, Apple's iPhone 4 further solidified its position as the top-selling mobile phone in the U.S., while iPhone 3GS, Motorola Droid X, HTC EVO 4G, and HTC Droid Incredible rounded out NPD's top-five mobile phone handset ranking.

The report goes on to state that Apple's launch of the iPhone 4 on Verizon's network is what allowed the iPhone to expand its market share, previously held back by AT&T exclusivity.

At the same time, Andoird OS lost ground in market share, falling to 50 percent of smartphone unit sales compared to 53 percent during the previous quarter.